It's been a while since i did any proper music reviewing. It's been on my mind to start up again. I used to run a small website, but I did it as an experiment. I needed to see how hard, or how easy, it was to start a small business, build everything involved as cheaply as possible, and then step back and let the business grow with minimal work involved. I mainly took an Encouraging or Influencing roll in the growth, making connections and contacts along the way.
Social media was still young at the time, even though it seemed huge. Twitter wasn't around yet, and Myspace was still a thing (pre-justin, pre-collapse). Facebook didn't have a Music or Band tab. Label reps were loving new mp3's and digital media kits. Huge bands were selling the MOST albums they'd ever sold, so quick. The iTunes store was only a couple years old, so physical AND digital sales were incredible. Music sharing was huge, since Metallica forced smart computer kids to find better ways to send more files, faster, at better qualities.
The music world was becoming very... arguable. Loads of huge opinions floated around the internet about label failure and industry collapse. Fingers were pointed and time was lost. While people were writing articles and giving lectures, the resourceful young turned the internet into the largest music library ever, and set a template for what was to come: Availability.
It is SOOO easy, and cheap, to record yourself and get it out there, now. Everyone has become a 'pro' at marketing THEMSELVES online, so it's easy enough to do all the regular online networking stuff.
...but what hasn't changed?
GOOD music.
And the work it takes to craft it.
The basic formula and content for the industry hasn't transformed, just the medium and it's accessibility. I think this is why I want to start reviewing again. New times. New city.
I'll start by putting everything on this blog, until I expand to a proper site.
No comments:
Post a Comment